The Article : Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:*Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security.Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.
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Greene County Public Library
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How To Sell EBooks On Amazon And Different Digital Platforms
E-book design is the art of incorporating the content, type, format, design, and sequence of the assorted components of a e-book right into a coherent complete. In the phrases of Jan Tschichold, ebook design “although largely forgotten at the moment, methods and guidelines upon which it’s unimaginable to enhance have been developed over centuries. To provide good books these rules need to be brought back to life and applied.” Richard Hendel describes e book design as “an arcane subject” and refers back to the need for a context to understand what that means. Many various creators can contribute to e-book design, together with graphic designers , artists and editors.