Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Book Note : The old media strategies advertisers used for decades no longer work. Here’s what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer’s road map to “new marketing.”
Supplied key circumstances, together with ones akin to that the worker is paid recurrently, follows set hours of labor, is provided with tools from the employer, is carefully monitored by the employer, appearing on behalf of the employer, only works for one employer at a time, they’re thought of an worker 5 , and the employer will usually be liable for his or her actions and be obliged to offer them benefits. 6 With a view to stay protected and avoid lawsuits, an employer has to concentrate on that distinction.
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